Paragon



Launching a new-to-world Web3 platform designed for the decentralized economy



The Challenge

Paragon is a new player in Web3 aiming to shift the paradigm of NFTs from limited access digital assets, to phygital goods that welcome more people to play and participate in the new internet. Their proprietary technology provides users, experienced and new alike, ways to finance NFTs. So holders can generate new value and new users don’t have to pay a small fortune just to experience something new.

But in the fast-paced space of crypto, Paragon needed more than proprietary blockchain technology. They needed a clear GTM strategy and a brand that galvanized their community behind a singular message.

The Solution

Paragon’s technology gave them the possibility for too many use cases, and like many groundbreaking technologies, they were a solution in search of the right problem. They needed to find some focus. To do that, we started by identifying their first best customer, defining their signature use case in-market, and crafting a unique value proposition. By getting clear on why they exist and what they provided, we were able to help Paragon advance to the next phase of growth and drive new behaviors for how people interact with NFTs.