Branding -> ● Third Sphere



Creating a new sphere of influence in climate investing.




The Challenge

Third Sphere—formerly known as Urban Us—had been successfully changing the way investors think about climate solutions since 2013. With three unicorns and five exits, they had already proven that they not only know how to get at the problem of climate change from new angles, they can also find business success in the process.

But they were hitting a ceiling with that success at a time when the investing world is being greenwashed with other players. So, they partnered with us to help sharpen their climate thesis and expand their brand story. That way they can not only win with founders, but they can inspire investors and pioneer climate solutions that will have lasting impact on the planet.

The Solution

We worked together to expand Third Sphere’s climate thesis starting with a rigorous strategy phase to redefine their purpose, which set the foundation for a new brand identity, including a toolkit that could be used by non-designers.