Branding -> ● Proto

Nurturing a living, breathing identity for a live consultancy company over the span of 5 years.

The Context

Proto is an innovation and design consultancy that assists companies facing disruption by identifying sustainable growth paths. They achieve this through a unique approach called Change Design, which fosters organization-wide change and experimentation.

Proto's services include redefining categories and creating new businesses, products, services, and brands, emphasizing the importance of intersectional teamwork for tangible and practical innovation.

Here is how we practiced what we preach: a part of what was done in a five-year period to evolve the brand and adapt it to different needs.

After 5 years into the market, Proto decided to sligthly update it's brand, making it not just easier to use but also more flexible with better grids and an evolved color palette. This is the outcome.